Proof, not promises.

For Tomahawk Wrestling, I designed a team logo built to dominate on a t-shirt: crossed tomahawks gripped in fists, a bold banner, and the team’s W crest, locked together in royal blue, gold, and white with a heavy outline that holds up at any size. The brief was apparel-first — high contrast, clean separations, and enough presence to read across a gym — and the mark delivers the aggression and pride a wrestling program wants on its team’s backs.

As Marketing Manager at Concrete Polyfix, I owned marketing end to end: budgets across every channel and region, ROI tracking, and Google campaigns spanning search, display, and video. I managed the WordPress site and analyzed it for UX improvements, produced creative across multiple channels, and built reporting in Google Data Studio to focus spend where it actually returned profit. The role ran wide — I even designed the physical office space, branding and all.

At OrthoPediatrics Specialty Bracing, I led rebranding across multiple product lines, creating cohesive visual identities that resonated with both clinical and patient audiences, and built new product branding from concept to launch. I also designed trade show experiences that drove visibility at industry events, ran a monthly video webinar series to educate healthcare professionals and build community around the brand, and developed dashboard communications that kept distributed teams aligned.

As Digital Marketing Manager at Brava Roof Tile, I built automated email campaigns that nurtured leads and scaled customer engagement, and contributed to a website redesign focused on user experience and conversion. The work I’m proudest of: a data strategy using satellite imagery to spot properties with aging roofs, which let us run hyper-targeted ad campaigns to homeowners with genuine, near-term need — turning brand awareness spend into something far closer to intent.

As Creative Director at Spotix, I led a team of graphic designers and set the UX, video, and workflow strategy. I built landing pages in HTML, CSS, and JavaScript, ran structured testing programs (A/B, card sorting, usability) informed by Google Analytics, and produced site mockups that guided both immediate fixes and long-term direction — pairing hands-on production with the strategy behind it.

As Champion Metal Supply’s marketing manager, I led the rebuild of our brand, website, and customer tools from the inside. I developed a clear, professional identity that reflects the dependable supplier we are to the builders and contractors we serve, then built a website designed to convert visitors into quote requests. I also created a custom application that streamlines how we handle those requests — replacing manual back-and-forth with a tool built around how our team actually works.